[{"data":1,"prerenderedAt":221},["ShallowReactive",2],{"\u002Fen\u002Fguides\u002Fsite-not-showing-on-google":3,"guides-catalogue":201},{"id":4,"title":5,"body":6,"description":182,"extension":183,"image":184,"kind":185,"manufacturer":184,"meta":186,"metaTitle":187,"model":184,"navigation":188,"order":175,"path":189,"publishedAt":190,"relatedDossiers":184,"relatedDrones":184,"relatedServices":184,"seo":191,"sources":184,"specs":184,"stem":198,"translationKey":199,"updatedAt":190,"__hash__":200},"content\u002Fen\u002Fguides\u002Fsite-not-showing-on-google.md","My site does not show on Google: what now?",{"type":7,"value":8,"toc":173},"minimark",[9,13,20,26,31,43,50,53,57,71,77,83,89,95,99,102,109,118,122,125,128,139,146,153,160,164,170],[10,11,12],"p",{},"There are two situations behind that sentence, and they share neither cause nor\nurgency.",[10,14,15,19],{},[16,17,18],"strong",{},"The site has never appeared."," That is almost always technical, and generally\nfixable quickly.",[10,21,22,25],{},[16,23,24],{},"The site used to appear and no longer does."," That is an accident, and it has a\ndate. Finding that date is the first job, because it names the culprit: a rebuild,\na change of host, an update.",[27,28,30],"h2",{"id":29},"how-do-you-check-in-thirty-seconds-whether-you-are-indexed","How do you check in thirty seconds whether you are indexed?",[10,32,33,34,38,39,42],{},"Type ",[35,36,37],"code",{},"site:"," followed by your address into Google, with no space — for example\n",[35,40,41],{},"site:my-company.com",". You get the list of pages Google knows about.",[10,44,45,46,49],{},"No result means Google has recorded ",[16,47,48],{},"nothing",": the problem is indexing, not\nranking. A handful of results when your site has many more means part of it is\nblocked. All your pages present, but nowhere to be found on your keywords: that is\na positioning problem, an entirely different subject on an entirely different\ntimescale.",[10,51,52],{},"That distinction matters. It separates a problem fixable in a day from work\nmeasured in months.",[27,54,56],{"id":55},"the-real-causes-in-the-order-to-check-them","The real causes, in the order to check them",[10,58,59,62,63,66,67,70],{},[16,60,61],{},"The site forbids indexing."," A box ticked during the build and never unticked at\nlaunch — the most frequent cause, and the easiest to fix. A misconfigured\n",[35,64,65],{},"robots.txt"," or a forgotten ",[35,68,69],{},"noindex"," tag produce the same effect.",[10,72,73,76],{},[16,74,75],{},"The site is too recent."," A few days to a few weeks is normal. Nothing really\nshortens it, other than declaring the site in Google Search Console and supplying a\nsitemap.",[10,78,79,82],{},[16,80,81],{},"Content only appears once JavaScript has run."," The robot sees an empty page.\nCommon on sites built with modern tooling, and on many automatically generated\nsites.",[10,84,85,88],{},[16,86,87],{},"Content is too thin or duplicated."," Three pages of generic text bring nothing\nGoogle does not already have. It sometimes records them, and never shows them.",[10,90,91,94],{},[16,92,93],{},"You are searching for the wrong term."," Many owners test their trading name,\nwhich nobody else types. That is not a search problem, it is an awareness problem.",[27,96,98],{"id":97},"and-if-it-is-your-business-not-your-site-that-does-not-appear","And if it is your business, not your site, that does not appear?",[10,100,101],{},"That case is different and very widespread. When a customer searches your trade\nfollowed by your town, what appears first is not a website: it is the map, with\nbusiness profiles.",[10,103,104,105,108],{},"If you have no profile, you are absent from that area whatever your site does. If\nyou have one but the ",[16,106,107],{},"primary category"," is badly chosen, you are absent from the\nsearches that matter — a joinery listed as \"furniture shop\" does not come up for\n\"joiner\".",[10,110,111,112,117],{},"It is free, it is quick, and for a local business it often weighs more than the\nsite itself. The subject has its own guide: ",[113,114,116],"a",{"href":115},"\u002Fen\u002Fguides\u002Fgoogle-business-profile\u002F","the Google Business Profile,\nexplained",".",[27,119,121],{"id":120},"the-now-common-case-invisible-to-ai","The now common case: invisible to AI",[10,123,124],{},"A second kind of invisibility has appeared, and almost nobody measures it.",[10,126,127],{},"More and more people no longer search a list of links: they ask ChatGPT, or\nPerplexity, or read the summary Google shows above the results. Being cited there\ndoes not follow quite the same rules.",[10,129,130,131,134,135,138],{},"The technical point is simple and blunt: ",[16,132,133],{},"AI crawlers do not execute JavaScript",".\nAn analysis covering more than 500 million requests from these crawlers found no\ntrace of execution. A site whose content appears after loading can therefore rank\nnormally on Google — whose crawler does render — and be ",[16,136,137],{},"a blank page"," to\nChatGPT, Claude and Perplexity.",[10,140,141,142,145],{},"Second point, counter-intuitive: many sites blocked AI crawlers in 2023 and 2024 to\nprotect their content, and excluded themselves from ",[16,143,144],{},"citations"," along the way.\nThe crawlers that train models and the ones that fetch an answer are not the same;\nblocking them in one gesture amounts to refusing to be recommended.",[10,147,148,149,152],{},"And one thing that does nothing, whatever you read: the ",[35,150,151],{},"llms.txt"," file. Across more\nthan 500 million AI crawler visits observed over 90 days, only 408 requested it, and\nno major vendor commits to reading it. What works is more mundane: an ordinary page,\nserved as HTML readable without JavaScript, declared in the sitemap.",[10,154,155,156,117],{},"The subject has its own analysis, with figures and sources:\n",[113,157,159],{"href":158},"\u002Fen\u002Finsights\u002Fchatgpt-visibility\u002F","ChatGPT visibility, what works and what does not",[27,161,163],{"id":162},"where-should-you-start","Where should you start?",[10,165,166,167,169],{},"With the ",[35,168,37],{}," check, which takes thirty seconds and directs everything else.\nThen with the business profile if your customers are local.",[10,171,172],{},"If you want to know precisely what search engines see — and what AI engines see,\nwhich almost no tool measures — that is what the diagnosis I produce covers. It is\noffered free and rests on measurements, not impressions.",{"title":174,"searchDepth":175,"depth":175,"links":176},"",2,[177,178,179,180,181],{"id":29,"depth":175,"text":30},{"id":55,"depth":175,"text":56},{"id":97,"depth":175,"text":98},{"id":120,"depth":175,"text":121},{"id":162,"depth":175,"text":163},"The real causes, in the order to check them — and the now common case of a site invisible to AI engines.","md",null,"guide",{},"Site not showing on Google",true,"\u002Fen\u002Fguides\u002Fsite-not-showing-on-google","2026-08-21",{"keywords":192,"title":5,"description":182},[193,194,195,196,197],"my site does not show on google","site not indexed","website invisible on google","get cited by ChatGPT","AI search visibility","en\u002Fguides\u002Fsite-not-showing-on-google","not-showing-on-google","UGcqSGL2hIAP3Fx0mNMCkp0TZHcUAO079SM5UT0kDpY",[202,206,208,211,215,218],{"locale":203,"slug":204,"path":205,"translationKey":204},"en","google-business-profile","\u002Fen\u002Fguides\u002Fgoogle-business-profile",{"locale":203,"slug":207,"path":189,"translationKey":199},"site-not-showing-on-google",{"locale":203,"slug":209,"path":210,"translationKey":209},"website-cost","\u002Fen\u002Fguides\u002Fwebsite-cost",{"locale":212,"slug":213,"path":214,"translationKey":209},"fr","combien-coute-un-site-internet","\u002Ffr\u002Fguides\u002Fcombien-coute-un-site-internet",{"locale":212,"slug":216,"path":217,"translationKey":204},"fiche-google-entreprise","\u002Ffr\u002Fguides\u002Ffiche-google-entreprise",{"locale":212,"slug":219,"path":220,"translationKey":199},"site-invisible-sur-google","\u002Ffr\u002Fguides\u002Fsite-invisible-sur-google",1787432457110]